Your cockpit indicators are flashing red…

❌ Contacts scattered across inboxes, spreadsheets and mobiles – no-one trusts “the list”.

❌ New enquiries languish in email threads for days, prospects drift away.

❌ Friday panic: “What’s actually in the pipeline for June?”

❌ Quoting still means copy-and-paste gymnastics through Word and Excel.

❌ Every campaign needs six log-ins and Zapier duct-tape to work.

Show me the fix

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Memory-Only CRM

The only “CRM” is the boss’s memory—if she’s out, no one knows the customer history.

Up to 15% repeat-revenue never invoiced

Sticky-Note Sales

A lead calls while someone’s on the school run; the sticky note reminder falls off the monitor and the deal dies.

30% of hot leads go cold

Version-Control Chaos

Quotes bounce around in emailed Word docs—no one can tell which version is the “final-final.”

20% longer sales cycle

Friday Guess-Pipeline

Friday pipeline check turns into “Who remembers what?” because nothing’s logged in one place.

Forecasts off by 25%

Scattered Support

Support requests scatter across WhatsApp, email, and voicemail, so customers repeat the same story three times.

Churn rises 14%

Login Relay-Race

You need four different logins just to send a simple newsletter, and half the contacts bounce.

35% productivity lost per send

Lead Blind-Spot

Marketing drives Facebook leads, but sales can’t see them—so both teams think the other dropped the ball.

Ad spend waste up 50%

Wrong-Inbox Invoice

Invoices still go to “info@” because nobody updated the contact when the buyer changed jobs.

Late-payment risk up 10%

Frozen Homepage

The homepage still shouts “Spring Sale” in August because only the freelance developer can edit the site.

Conversions fall 15 %

GDPR Hide-and-Seek

GDPR panic sets in whenever someone asks to be deleted—you’re not sure which spreadsheet they’re hiding in.

Fines up to 4% of turnover

Duplicate Disaster

Duplicate contacts everywhere: “John Smith LTD” versus “J. Smith Limited”—which one’s the real deal?

Email wastage 25%

Whiteboard Wipe-Out

Month-end revenue forecast lives on a whiteboard the cleaner accidentally wipes.

100% data loss in one swipe

AI Paralysis

Everyone says “We should try AI,” but no one has time to figure out where it fits, so nothing happens.

Missed 10% productivity gain

Desktop Cash-Flow

Cash-flow tracker is just an Excel sheet called “Copy of Cash-flow FINAL v3” living on one person’s desktop.

Cash visibility gap 20%

File Hide-and-Seek

New hire spends day one asking, “Where do we save things?” because there’s a Google Drive, Dropbox and a mystery shared drive nobody updates.

On-boarding drag 20%

Promo-Code Misfire

Social posts go out with yesterday’s promo code because the team schedule is hidden in someone’s personal Buffer account.

Margin erosion 10%

Consent Minefield

You realise half your mailing list never opted in—right after hitting “Send to all”.

Deliverability drops 30%

Password Hunt

Every marketing report starts with 30 minutes of hunting passwords for GA, Meta Ads, LinkedIn.

10% weekly time lost

WhatsApp “Process”

The sales “process” is really just whoever replies to the WhatsApp group chat first.

Win-rate drops 35%

Paper Calendar Trap

Customer renewal dates live on a paper wall calendar that got trashed during office repaint.

Recurring-revenue loss 8%

DIY IT

IT “support” is Googling error messages because you don’t have an IT person—just Steve, who’s “good with computers”.

Downtime drains 5% output

Price-Hike Limbo

Price increase emails drafted but never sent because no one can find last year’s pricing PDF.

Gross margin forfeits 3%

CSV Fridays

Webinar leads stuck in Zoom; exporting CSVs becomes a Friday ritual no one enjoys.

5% time lost each week

Screenshot Board Pack

End-of-quarter board pack assembled with screenshots pasted into PowerPoint because the data tools don’t talk.

Leadership time waste 8%

Merge-Tag Mishap

Trying to personalise emails without merge tags—turns “Hi %%FirstName%%” into the greeting everyone gets.

Open-rate drops 10%

Lost-in-Info@

Lost deal post-mortem reveals the prospect emailed info@ and nobody saw it for three days.

Chance of closing falls 100 % for that deal

Budget Black-Box

Marketing budget stuck in limbo because nobody can prove which channel actually generated revenue.

15% budget mis-allocated