Inbound Orbit Blog | Marketing

A modern B2B buying journey in a professional business setting. A diverse group of professionals is engaged in research and decision-making, analyzing data on laptops, discussing strategies with printed reports, and interacting with an AI-powered chatbot. The environment is tech-driven with futuristic data graphs, cloud-based tools, and a collaborative atmosphere.

The way B2B buyers make purchasing decisions has evolved significantly. Unlike traditional methods w...

A modern office environment with sales, marketing, and service teams collaborating around a large digital screen displaying analytics and workflow charts. The setting is professional, with employees engaged in discussions, using laptops and tablets, and working in a transparent, collaborative space with glass partitions and warm lighting.

In a rapidly evolving business landscape, organisational silos are one of the biggest barriers to gr...

A professional business consultant analyzing a complex workflow diagram on a large digital screen in a modern office. The consultant is dressed in business attire, with a thoughtful expression, considering the best approach for system implementation. The background features a sleek and futuristic office environment, with soft lighting and a collaborative work atmosphere.

In today’s fast-moving digital landscape, businesses rely on systems to streamline operations, impro...

A modern digital illustration representing sales enablement, featuring a business team working collaboratively with digital tools such as charts, graphs, and CRM software on large screens. The setting is a sleek office with a futuristic touch, emphasising data-driven decision-making. The colour palette includes shades of blue and grey, conveying professionalism and efficiency.

Sales enablement might sound like another buzzword, but in today’s competitive landscape, it’s becom...

A split-view office scene showing the impact of inefficient systems. In the foreground, a cluttered desk with piles of paperwork, an outdated computer, and frustrated employees highlight disorganisation. In the background, a modern, well-organised workspace with a team collaborating efficiently using streamlined technology contrasts the inefficiencies.

Running a business is tough. There are always a hundred things demanding your attention, and it's ea...

A modern business concept illustration representing Revenue Operations (RevOps). The image features a futuristic digital dashboard with interconnected graphs, charts, and workflow diagrams symbolizing the seamless integration of marketing, sales, and customer service. Abstract representations of professionals collaborating, exchanging data, and optimizing processes highlight efficiency and growth. The color scheme includes shades of blue and green, conveying trust and technological advancement

You may have encountered the term “RevOps” or Revenue Operations in passing, without ever really kno...

Futuristic digital CRM interface displayed on a high-tech touchscreen, featuring interconnected nodes symbolizing customer relationships, analytics, and automation. The interface has a sleek corporate design with shades of blue and white, creating a modern and professional aesthetic.

Anyone who’s been in business long enough knows how easy it is for opportunities to slip through the...